About Art Concierge

Written by judyholm on . Posted in About Art Concierge

Internationally known for its beaches and nightlife, Miami also has a burgeoning and exciting arts and culture scene.  Art Concierge is focused on exploring this important facet of Miami, and sharing ideas on where to go and what to do with those who may not have all of the knowledge or guidance they need.  Whether you are a local resident who is curious about what’s happening in the art scene in Miami, or a visitor who may be interested in viewing and perhaps purchasing some beautiful art work, Art Concierge is a resource for the best art in Miami.

Because the area is very diverse, segmented and compartmentalized between cities and neighborhoods, it can be difficult to navigate.  It is also challenging to grasp the nuances between the various art and culture venues and events.

The majority of the content in Art Concierge is dedicated to visual art, and how to explore the top spots throughout the cities of Miami and Miami Beach.  The categories included are: art in public places; galleries; museums and private collections; art fairs

Additional content is provided for other important aspects of the cultural lifestyle… performing arts; fashion and design; as well as some great restaurants and hotels to enjoy in the area. 


Our goals are to provide sophisticated residents and travelers a unique point of view about culture in Miami, as well as to offer private art services and tours.



Judy Holm, Editor

Judy Holm,

Vice-Chair of the Arts and Culture Council, Miami Beach Chamber and Pillar Member

Ms. Holm is the Founder of Aspirations Marketing and Public Relations.  She is a San Francisco native, and has lived in New York, Paris, Venice and the South of France.  Her international boutique firm specializes in art and culture, charity and luxury lifestyle brands.




Why Art Concierge?

Written by judyholm on . Posted in About Art Concierge

I attended Art Basel Miami Beach (ABMB) 2010 in preparation for my work in Venice at the 2011 Biennale.  After a ten-year absence from the area, I could not believe the incredible and wonderful evolution of this city and the entire region, particularly in urban development and cultural innovation and maturation.  Specifically because of my perception of creative opportunities and this aspirational spirit of Miami Beach, I made the decision to relocate from San Francisco. 

The importance of art and culture has not only an important image impact on the community, but specifically with the advent of Art Basel Miami Beach, there is a discernible ripple effect on the entire economic growth of the city and its surrounding neighboring cities.

 Art Basel is considered by most of the art world to be one of the most prestigious and financially important organizations worldwide.  In fact, ABMB has eclipsed the Basel fair as the largest sale of art worldwide.  This year, according to ARTLOG, the early estimates are $1 billion of art sold, and 50,000 attendees in the 260 gallery, 2,000-artists’ exhibition.  Additionally, fourteen satellite fairs, all of the important museums and other cultural organizations, countless galleries, murals (!), design showrooms, restaurants, and retailers all presented art and benefitted economically with raised visibility within the ever-growing and prestigious domestic and international base of attendees.

The zenith of this fair, and its related overwhelming positive financial and cultural impacts have brought unprecedented and inestimable value to Miami and Miami Beach.

The long-term potential of Miami and Miami Beach as a serious cultural center is at a critical stage of development.  The local level of dynamism and creativity is intense, but the international interest in the region as a cultural hub is still fragile, and largely linked to the presence of Art Basel.  The annual infrastructure of this most venerated exhibition, the continued cultural and related economic growth in our community- fueled by international art collectors, gallerists, and critics, is an exciting element of the cultural organic growth of our community.

As Vice-Chair of Art and Culture for the new council at the Miami Beach Chamber of Commerce, I believe that one of the most important aspects of the group is to communicate, promote and highlight the jewels of our city.  The relevancy of art and culture is particularly critical today, as the public education in our schools has eliminated much of the funding, and related programs for our children. 

The future of art and culture, as with anything, lies with the future generations.  The need to educate and provide access to art and culture is therefore paramount; ultimately with the goal to incite interest and support.  One of the best ways to grow a business, is to attract lifelong “customers.”  Creating interest and passion about the myriad of categories in art and culture will help ensure commitment for generations to come.

Art Concierge will be (PRE)viewing and (RE)viewing several different organizations and events each month.  Please, let us know if you have any ideas to share, or would like to recommend an organization or event to be featured- and we will let you know what we think!


About the Company

Written by judyholm on . Posted in About Art Concierge

Ms. Holm, Founder of Art Concierge and Aspirations Marketing and Public Relations has over twenty years of relevant experience, highlights  include:

Vice Chair, Arts and Culture Council, Miami Beach Chamber of Commerce; Current appointment

Subject matter expert, with twelve full-page articles published in the past year, “Arts and Culture (PRE)view and (RE)view,” for the Miami Beach News.

Comprehensive background in arts and culture; served on six cultural boards for fifteen years and active in many organizations via membership and fundraising:

  • Arts- Venice Biennale, Art Basel Miami Beach, Arte Americas, Guggenheim NY, Bilbao and Venice, Miami Art Museum (MAM), MOCA Miami, MOMA NY and San Francisco, Fine Arts Museums of San Francisco (de Young and Legion of Honor), Bass Museum of Art, New Museum, Wolfsonian-FIU, International Museum of Women (IMOW)
  • Performing Arts -San Francisco Ballet, San Francisco Opera, San Francisco Symphony, New World Symphony

Extensive international luxury markets and arts marketing and public relations experience, directed and executed 600 events and 60 art exhibitions:

  • Venice Biennale (May – Jul 2011):

                  Hosted gallerists, exhibitors and guests; promoted private events and provided VIP art and culture tours


  • Ferrari of San Francisco (2010):

                  Directed three days of events “Rally in the Valley” in Napa for private owners; supervised the brands’ marketing and PR for Concorso Italiano and Concours d’Elegance in Pebble Beach


  • Italian Cultural Institute – Maria Callas Exhibition and Opening Gala (2010):

                  Produced fundraiser and gala; created sponsorships and managed all marketing and PR; curated exhibition; exceeded all expectations with 20+ articles in press, TV coverage, attendance and financial goals +50%


  • Citibank Florida, California and Nevada:

                  Initiated an arts’ focused marketing program; including the ideation and development of all of the 35 branch partnerships; curated 50 art exhibits

Significant expertise in luxury lifestyle marketing with high net worth clients; partial list of clients, partners and employers (past/present):

  • Auto- Ferrari, Maserati
  • Wine – Lynmar Estate
  • Beauty – L’Oreal, Estee Lauder (Bumble and bumble and La Mer), Sally Hansen/Coty, Brad Johns for Avon
    • Visual and Performing Arts – Arts and Culture Council Miami Beach, PF Global ARTists, Italian  Cultural Institute, San Francisco Ballet, Venice Biennale
    • Financial (High net worth clients’ banking and investment strategy) – Citibank, Charles Schwab, Fidelity Investments, Mellon Capital, Wells Fargo


About the Team

Written by judyholm on . Posted in About Art Concierge

About the Team

We hope that you will enjoy the art of Miami as much as possible, and look forward to sharing the experience together. 

In addition to Art Concierge and Tours, we are equally adept at developing custom hospitality, marketing or public relations strategy and programs.

Event photos- Maserati, Ferrari Concorso Italiano, and Calistoga Ranch “Rally through the Napa Valley”


We would appreciate learning more about your needs and how we can assist.

We are dedicated and experienced marketing professionals from San Francisco, New York, Miami, London, Milan and Venice… all true aficionados of the arts, with a passion for culture.

The ASPIRATIONS team is dedicated to creating truly magical, memorable and successful experiences.

Thank you!


Judy Holm

Founder, Aspirations Marketing and Public Relations 


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